![]() ![]() Conversely, HTML emails require users to click on a call-to-action (CTA) and leave their inbox to navigate to your ecommerce site before they can complete their purchase. This allows for a better user experience since they can accomplish everything in one application. What’s the difference in user experience?ĪMP emails allow your subscribers to complete actions without leaving your email message. HTML emails contain text, images, and URLs, while AMP emails build off these standard elements and also include in-mail forms, calendars, shopping carts, carousels, and other interactive elements. What are some email elements that differ between AMP and HTML emails? Plus, AMP emails regularly use a CSS boilerplate to hide email content until the AMP is fully loaded. For instance, AMP emails need to include “amp4email” in the HTML tag. However, AMP emails are additionally coded with specific declarations and the use of predefined elements. What are some coding differences between AMP and HTML emails?īoth HTML and AMP emails are coded with the HyperText Markup Language (HTML). The AMP email format sounds pretty sweet, right? But what’s the difference between an AMP and HTML email? We’ve highlighted five key differences below: How are AMP emails different from HTML emails? Provides an interactive inbox experience.Įnables subscribers to complete actions and submit information from inside an email.Īllows for dynamic content in your emails. With AMP for email, your email shows app-like behavior that you usually only see on websites. Much like Microsoft Outlook’s adaptive cards, AMP for email allows your subscribers to book flights, respond to meeting requests, write reviews, verify accounts, and answer questionnaires – all without leaving their inbox. ![]() The AMP email format lets your subscribers perform different actions directly in the email, removing the need to waste time navigating to other sites. Instead of reducing the load time of your website, AMP for email focuses on adding interactivity to emails. The AMP framework consists of three AMP components:ĪMP HTML: This component is standard HTML markup with web components.ĪMP JavaScript: This component manages resource loading.ĪMP caches: This component validates and serves AMP pages.ĪMP for email builds off the AMP framework. Designed to improve a customer’s email experience, AMP is an open-source project that enforces a limited set of coding options. Before diving into AMP for email, let’s go over what AMP is.Īccelerated Mobile Pages (AMP) are a web component framework created by Google to speed up the load time of mobile pages like Apple News and Facebook’s Instant Articles. ![]()
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